Drafting a resolution; Youth Fashion Summit 2017, Day 1

Working together with students from around the world to draft the first UN resolution on sustainable fashion practices.

At Youth Fashion Summit 2016, we explored the UN Sustainable Development Goals for 2030 and developed a manifesto of demands for the industry regarding a range of ethical concerns; from climate action and pollution to gender inequality and over consumption (read our full report here). After the success of last year, the Global Fashion Agenda and Copenhagen School of Design and Technology (KEA) decided to invite the same students back to transform our initial demands into a fully fledged resolution to present at Copenhagen Fashion Summit 2017.

Day 1

Conscious Luxury

Dax Lovegrove, Global Vice President of Corporate and Social Responsibility at Swaroski opened the event with a key note speech on conscious luxury. He spoke about Swaroski’s vision as a driver of positive change to do more than ‘less harm’. We learnt how to identify and discern between the different layers of impact and how to address each area on an individual basis. From ‘Footprint’- the ecological impact of the fashion industry, to ‘Mind print’- the consumer attitude towards sustainable consumption and finally ‘Political Print’ – how government policy can be used to support unity and positive change within the sector.

Ecological Agenda

We then broke off into smaller groups to review our demands from the previous year. We began developing a concrete action plan and set some initial targets to put to our stakeholders.  We used the Pulse of the Fashion Industry Report created by The Global Fashion Agenda and The Boston Consulting Group to find facts that gave weight to our demands. The report draws on Sustainable Apparel Coalition’s Higg Index and in-depth surveys of various fashion companies to create a comprehensive guide to the industry’s current environmental and social performance. As part of Flourishing; the ecological agenda team, I worked with Sustainable Development Goals 13,14 & 15 regarding climate action, life below water and life on land.

In the afternoon we worked on a negotiation strategy to use when discussing our demands with industry stakeholders the following day.

Voices from the industry

Scan 4eSusie Lau, fashion blogger and YFS ambassador encouraged us to think about how we can put the knowledge gained from Youth Fashion Summit into practice in our own careers. She emphasised the importance of story telling and making the subject of sustainable fashion more compelling. By referring to ‘alternative’ fashion instead of ‘sustainable’ fashion, Susie suggested we could reach a wider audience by stealth. It is vital mainstream fashion media take greater interest in the subject.

 

Simon Collins, former dean of the School of Fashion at Parsons closed the first day of events with a motivational speech on the role of the designer. Simon explained importance of designers in ‘creating beautiful solutions’ to everyday situations with vision first and strategy second. Simon advised us to focus on creating value rather than profit and to not be afraid of making mistakes.

Something to take away…

The first sentence in our draft resolution;

‘In order for our world to flourish we must protect and restore our natural capital’

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The Remakery Festival May 23rd-28th

A week-long celebration of upcycling and repair in the penultimate week of Edventure Frome’s Start-Up Repair Course

Week 6 to 8 of Edventure’s Repair Course has been spent preparing for The Remakery Festival. The event will engage the local community in fixing, repairing and upcycling all manner of things and aims to generate interest in the future use of the Remakery at the Welsh Mill Hub. Throughout the week we will be hosting all sorts of exciting free making events including; woodwork sessions, a day dedicated to textiles and the art of crochet, a repair cafe and kids music making activities (See full schedule below).

Sunday will be extra special with the official launch of The Remakery. The day will begin at 12:30 with a presentation from the students followed by a healthy lunch from Edgy Veggie, an up-cycled exhibition, live music and a world cafe discussion forum at 2pm. The Remakery workshop will be open for drop in use through-out the day with special events for children.

RemakeryschedulefinalWe hope to see you there!

More information can be found on our facebook page

 

Bringing ideas to Life; Edventure Week 5

Taking action and making decisions in week 5 of Edventure Frome’s Start-Up Repair Course

Getting to work

Equipped with skills we have learnt in the first half of the course, this week we divided into smaller teams and dedicated our time to specific areas. Our roles included; branding and business concept, festival and communications, workshop and planning.

 The Workshop

Harry and Josh made steps towards transforming the workshop into a multi–use space. This involved getting to know the potential and limitations of the physical area and researching what equipment might be needed.
Thomas came to help out and surprised us by bringing us each a candleholder he had made from petrified wood. The candleholders looked great and their simple design made them easy to produce. This inspired me to think of the potential of our project. It would be amazing to see the space being used to make items such as these as way of teaching basic woodwork skills.candles

The Festival

Louis and Allen put their minds to visualising the Repair Festival which is due to launch our project in the last week of May. They led a brainstorming session with the group to find out what we would like to see at the event and reflected on our user research. They also began compiling a list of local people who might be interested in being involved with the set up or running of the festival. If this interests you please get in touch!

 The Business Concept and branding

I worked with Van on defining the direction of our project and came up with some initial brand names. We would love to hear your opinion on our shortlist – please leave a comment below.

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Social Media

Andy Britnell, founder of Seeamanaboutblog came to talk to us about how social media can be used as a tool to grow public interest. We learnt about the various forms of social media from Facebook to GooglePlus and how we can use them to communicate with our target audience. Andy talked through ways of keeping professional and adding value, credibility and visibility to our project online.

Something to take away…

Andy’s check list for successful social media.

  • Content

What information do you want to share with your followers?

  • Platforms

Which platforms are you going to target? Which platforms are most popular with your target audience?

  • Target Market

Who is interested in your project? Who will your ideas affect?

  • Influencers and thought leaders

Who is already working in your area of expertise? What strategies do they use.

  • Supporters 

Who might support your project? Try to get yourself featured in blogs and magazines focused on your area of interest.

  • Media Type

Which form of media will most appeal to your target audience; text, image or video? or all three.

 

Fashion Revolution Week

Thinking about who made my clothes for Fashion Revolution Week.

For most consumers buying clothes is about choice…

 What style suits me best? Which colour do I prefer? What is it made of? Which size is most flattering? How much will it cost?

 We ask ourselves any number of stylistic questions before arriving at a decision. But the question that is so often forgotten is who made it? Most of the time we don’t stop to ask what life is like for the 75 million people in the global apparel market or how much they are paid.

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This matters because as consumers we hold the power. Every purchase we make says something about what we value. Fashion Revolution week is about raising awareness and empowering individuals to change the way fashion works. By asking brands ‘Who made my clothes?’ we are part of a global movement demanding greater transparency in the fashion supply chain. This is an essential step for improving the lives of people across the fashion landscape, from cotton farmers to garment workers.

 What you can do…

  •  Pressure your favourite brands

Hold them to account for the social and environmental impact of their business. Share the label of a piece of clothing on social media and ask the brand #whomademyclothes?

  • Write to a Politician

Let them know the welfare of the planet and the people making your clothes matters to you.

  • Buy better

Choose fair-trade or second-hand where you can – even if this means buying something more expensive less often.

  • Repair, reinvent, revive

Instead of buying new, try updating something you already own.

Find out more here.

Future thinking, Edventure Week 4

A time for reflection and planning in Week 4 of Edventure Frome’s Start-Up Repair Course

Making Space

The week began by clearing the workshop with Thomas. We used the time to organise materials and visualise how the space could look. Our aim is to create a workshop suitable for multiple uses with features for woodwork, crafts and textiles.

A Library of Things

On Wednesday we met with Aliss and Helen from The Share Shop to discuss how our projects can support each other. The Share Shop already runs many interesting events around fixing including regular Saturday morning repair sessions. Find out more here.

 Charting a Course 

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Johannes helped us to form clearer intentions for the remaining weeks using the GROW model. GROW stands for Goal, Reality, Options and Will and is a simple structuring method. By breaking down our task into these four categories we were able identify the necessary next steps and formed a plan of action. We defined our individual roles and began dividing responsibility.

 Finding Answers in Nature

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We took a day out of the office on Thursday to explore our surroundings with Jez and Amelia. Jez encouraged us to appreciate the visible signs of the Spring as we walked while Amelia foraged for interesting plants for us to try. Together we lit a fire and thought about the things we wanted to move on from as we progressed through the course. We ate a feast of toasted bread and wild garlic that we found in abundance along the way.

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Thinking Funding

 On Friday Edventure hosted a talk on Crowdfunding by Andrew Denham; Head Teacher at the Bicycle Academy. Andrew shared his experience of using crowdfunding to raise £40,000 in order to turn the Bicycle Academy into a reality. He kindly explained the basics to us and advised us on the necessary steps to take. Reward based Crowdfunding is a method of raising money for a project through multiple contributions. Usually an entrepreneur or business will post a project they need help funding with a target amount and set deadline for raising the funds. Interested backers are then offered rewards based on the size of their donation as incentive for investment.

Something to Take Away…

 Andrew’s top tips for successful crowdfunding;

  • Tell a compelling story; involve your prospective customer.
  • Do the legwork before you launch; get your message out there, use social media.
  • Hit the ground running; make sure you have built up enough interest in plenty of time.
  • Know your customer, target your publicity to the right people.
  • Be prepared for hard work; make sure you have time to fully engage with the process – before and after.
  • Be open and honest; What can you realistically achieve.
  • Be realistic; make sure you can follow through on rewards.

 

Van’s poem of the week;

Week started slowly we uncluttered the abundance of all things unneeded,

inspiration still unmet,

what is it we work towards,

finalising our places in focusing on the time to come festival and fun after solid working strong,

walking long in wilderness inlooking and expressive,

an experience of overwhelming freedom let loose all stress and pain even if only for a few irreplaceable moments,

contemplative pictures painted do we understand who we are,

real world comes a calling.

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Putting Plans into Action, Edventure Week 3

Business strategy and user research in Week 3 of Edventure Frome’s Start-Up Repair Course.

Making money and making a difference

We began the week with business planning. Johannes and Adam introduced us to three different social enterprise models;

 

EXTERNAL

External: When business and social activities are separate. The business may or may not be related to the social enterprise.

integratedIntegrated: When a business is created as a funding mechanism to expand and enhance a social mission.

embedded1.jpgEmbedded: When a business and social programme are one and the same, i.e. the business was created for a social purpose.

Johannes also presented ‘The Ladder of Social Engagement’, a way of visualising the interest of your target audience.

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Van perfectly summed up the first thought-filled day with the following poem;

Monday

Sunshine beams goals we dream

Tantalizing future visions

Fixing ourselves, through expressive creation

Conversations and well informed talking

Form restless and sleepsome minds

Seeking the clarity of whatever we can achieve

Potential

Harmonious, Contemplative, Potential.

By Van Wajsblum

 

Meeting Gavin Eddy

Gavin is a local entrepreneur who has launched many successful businesses including Forward Space (a series of creative ‘workhubs’ for entrepreneurs) and the Frome Independent Market. We met him on Tuesday to discuss ideas at Forward Space, Frome. It was great to get feedback from someone with such a wealth of local experience and ‘Start-Up’ expertise. He advised us to clearly define our target audience and to consider ways of maintaining interest in our project long-term.

Speaking with Ugo Vallauri

Ugo is the co-founder of The Restart Project, a London-based social enterprise that encourages and empowers people to use their electronics for longer in order to reduce waste. Ugo kindly agreed to discuss the Restart model and our project ambitions with me over the phone. He explained how ‘Restart Parties’ (community based, free electronic repair sessions) reduce the barriers to learning and help people recognise the value in repair. During the conversation he gave me many insights into running successful repair events. He also mentioned the importance of recreating trustworthy relationships with existing repair providers. Read more about Restart’s research on the matter here.

Talking to the public

Throughout the week we developed a questionnaire to ascertain what kind of repair service people would most benefit from. You can read our full questionnaire here and if you are from the local area please take a moment to fill it out. Your input is much appreciated!

Presenting pitch 2

Informed by the week’s findings we presented a preliminary business plan to the Edventure team on Thursday.

Our mission is to launch a socially inclusive workshop space together with an online platform/mobile app focusing on ethical repair. By empowering people through creative skill-shares, we hope to strengthen social bonds, increase practical skills and reduce the amount of perfectly reusable household waste.

Guided by the initial response to our questionnaire we aim to concentrate on 3 avenues;

  • Regular affordable, themed fixing sessions.
  • Weekly, reasonably priced workshop-based classes.
  • An online directory to connect professional and amateur fixers, makers and doers.

Something to take away…

A poem from Van written on Tuesday when it was his turn to make lunch for us all.

The Sushi Situation

Best laid plans mislead big dreams

Unexpected time frames

Not bad for a first try

Saved by an angel and enjoyed by All

Earlier formation of pitch perfect questions

An air of arrival at what we can be

Morning information from a man

With proven know how

Big ideas on a small scale

We must know who they are

The providers, users and sustainers

Of our world

Cater, nurture and help them succeed.

By Van Wajsblum

‘How might we…?’ Edventure Week 2

Generating ideas in the second week of Edventure Frome’s Start-Up Repair Course.

What makes a good question?

The week began with a communications workshop led by Amelia and Judy Barber (Author of the book – ‘Good Question’). We learnt how to use an open questioning method to quickly develop ideas. By asking ‘clean’ questions, which focus on the person you are talking to Amelia and Judy demonstrated how we can enable others to see their goals more clearly, simply by reflecting their ideas back to them.

3 day design challenge

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Johannes kick-started design thinking by setting us the task of coming up with, and presenting our ‘Start-Up’ vision in just three days.

Start an enterprise which…

  • Works with the theme of repair and repurposing
  • Utilises the workshop space at the Welsh Mill Hub
  • Generates revenue and helps to grow a repairing economy in Frome

We began by considering the problems related to repair and then asked the question ‘how might we…?’ address them.

On the second day we began to visualise the workshop with expert carpenter Thomas who helped us define our ideas by asking the questions;

  • Why do we need it?
  • What is it’s purpose?
  • Who is going to use it?

After a final session with Dominic (fellow Hub user and owner of a Tech Start-Up) on user stories we were ready to present.

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 Our Vision

On the third day we presented our initial vision for the project to a team of local entrepreneurs.

To create an open and accessible workspace and online network which enables skill sharing, engages the community and fosters an ethic of creative repair.

The presentation went well (Josh even managed to fix our flip chart during the pitch!) and we received valuable feedback to work on next week.

Who holds the power?

The week ended with a session on group dynamics led by Lauren and Joana (past Edventure participants). The day began with a team challenge, which we then analysed together. Lauren and Joana encouraged us to think about how engaged we felt, how much we contributed and whether we felt we had power and influence within the group. This brought up a lot of interesting questions that allowed us to be more honest with each other. Louis summed up the feeling of the day by reminding us…

 we all hold power and influence when we feel empowered as individuals
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Something to take away…

Our six tools for developing ideas;

  • Start with the problem
  • Find Experts
  • Be open to creative chaos
  • Fail Often
  • Stick to time restraints
  • Have Fun!

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